Segment 

Peter Reinhardt [48:42] - Yeah,  Segment , just go to segment.com or you can tweet at me on  Twitter . I'm @reinpk, R-E-I-N-P-K. 

Craig Cannon [48:36] - Right on. Cool man, so, if people want to learn more about  Segment , where should they go if they want to learn more about you? 

Craig Cannon [47:50] - If you weren't working at  Segment  right now, do you have an idea of what you would? 

Craig Cannon [42:06] - Yeah, so it's amazing. Yeah, cool. Juan Carlos Garza asks, "How did  YC  help to get  Segment  where it is right now?" 

Peter Reinhardt [37:35] -  GDPR , for those of you who don't know, is a new EU regulation which, basically, gives end users a lot of rights about the data that's collected about them. First off, I think it's an awesome regulation, both as a consumer, but also wearing my  Segment  hat. It's interesting in that it impacts the entire globe because, if you are storing data about an EU citizen, it doesn't matter what jurisdiction you run your company in, you are still responsible to do that for an EU citizen. The biggest impact broadly on the sort of overall ecosystem is it really negatively impacts third-party data and third-party data brokers because they have no real consent path to the user for sharing and buying and selling their data. Because we help companies purely with their first-party data it's not a existential threat to us in any way and in fact it's something that we're really sort of aligned with for another reason as well, which is, because we're routing the data out to all the different places where people are using it, so we're routing it out to an analytics  tool , to an  email   marketing   tool , to a data warehouse, to a CRM, to a help desk, to ad conversion pixels. If that user shows up and says, "Hey, I want you to delete me from your system." Well it's actually like 20 systems for most companies and we're already plugged into those 20 systems. It's actually now a feature of  Segment  that we can go to those 20 systems and delete whatever user is requesting it