Culture 

And being good as I said you should think about broadly, be good and kind to yourself, eat well,  exercise , stay in control of yourself and your sanity because rolling back to what I said earlier,  startups  are hard, really hard. Be good to your  co-founders . One of the main reasons that companies fail is because co-founder  relationships  break down and founding teams break up. We funded a company in the summer of 2015 called Inner  Space  which has a lot of material on how to communicate well with your  co-founders  so this doesn't happen. But likewise, be good to your employees, be good to the people you  work  with. Choose a  culture  and  values  that are positive, make your company a happy exciting place to  work . You can always feel that vibe if you go into a successful company. Go into a company with 100 people where they are moving and they are going forward and they're creating something special, and you can feel it. And of course, be good to your customers, they pay the bills. They're the reason you do what you do, being customer-centric is always a recipe for success. Be good to your investors. They took a chance on you, and that will pay back in the  future  because you never know when you're gonna raise  money  again. 

Craig Cannon [36:33] - And has this been something that came naturally to you? Building  culture ? Or did you have to learn it? 

Peter Reinhardt [36:11] - Sorry, we have a  culture  interview where we literally have these four  values  and specific ways that we're going to  test  for them. When we run  performance  reviews, the  performance  review is literally the four  values . Are you strong? This is what we value and therefore it's what we  test  and measure by and ultimately it's that cycle of giving  feedback  and measuring by it that is what drives  culture  to stick. 

Craig Cannon [33:12] - his  question  is about  culture . He says, "What  values  and standards do you have in place for your team at  Segment  and how do you actively build that  culture  into your company?" 

32:45 - Danny Prol asks - What  values  and standards do you have in place for your team at  Segment ? And how do you actively build that  culture  into your company?